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Freshjive 2011 Holiday Collection Lookbook

admin — Fri, 25 Nov 2011 21:20:08 +0000

Here’s a preview look at the Freshjive 2011 Holiday Collection, starring Hodgy Beats and Left Brain of OFWGKTA and Mellowhype. The photos for this look book were taken in the alley behind the Freshjive factory, with some special guests—a wheelchair handicapped homeless man, his girl,a naked chick in the see-through body bag, and a streetwalker named Nene.

The Freshjive 2011 Holiday collection features winterknit sweaters, sweaterknit pants, heavyweight chino pants, custom knitted sweatshirts, fleece blazers, graphic tees, and a wool bomber. Reserve Now Online @.

TRADITION HUGE IN-STORE BLACK FRIDAY SALE

admin — Thu, 24 Nov 2011 18:01:03 +0000

TRADITION IS HAVING A HUGE IN-STORE Black Friday sale. They have a lot of NEW apparel and accessories from The Hundreds, Diamond Supply, and other brands which is all 30% off! There is also $10 boxes of tees from Pros & Cons and more. All Snapback hats 40% off and All shoes 50% off! Don’t miss out on all these deals. Doors will open at 11/25/2011 10:30 am sharp and we will close at 7pm 11/25/2011. ABSOLUTELY NO HOLDS ON ANYTHING!

Mitchell & Ness X Hall Of Fame Upside Down Snapbacks

admin — Tue, 07 Jun 2011 15:34:45 +0000

Tradition just got in the latest Mitchell & Ness X Hall Of Fame official collaboration. Check out these upside down LA Lakers and Miami Heat snapbacks. They are available now in a limited run, scoop them now while you can.

MORE INFO HERE

Street Wear Loses A Genius – Jonas Bevacqua Passes Away.

admin — Fri, 03 Jun 2011 15:36:11 +0000

The Street-Wear culture suffered a great loss this week.

L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home. The cause of his sudden death is unknown at the moment.
Members of his family found his body at around 11 a.m. in the morning. Authorities have ruled out homicide, and there is no indication that the 34 year old was suffering from any medical condition.

Jonas founded Lifted Research Group with his partner, Robert Wright in 1999. The company became profitable by 2002, and made its first $1 million in 2000 and by 2006, LRG had annual sales of $150 million and was named by #5 on Entrepreneur magazine’s list of that year’s 500 fastest growing companies.
Jonas had a major influence on the modern urban street-wear fashion industry and culture. He will be greatly missed.

Jonas grew up in a multicultural family that included eight siblings, seven of whom, including him, were adopted. He is survived by his mother, father, son, fiance and seven brothers and sisters.
Our condolences go out to Bevacqua family.

Black Scale Cut N Sew Preview 2011 At Agenda

admin — Tue, 11 Jan 2011 10:23:28 +0000

Black Scale designer Rob gives us a sneak peek into a few 2011 Cut N Sew pieces. Like most streetwear brands after one or two season, they are start to

grow up and grow their line and designs.

Video Via: Hypebeast.tv Photo: swagsyndicate.com

Agenda Trade Show Behind The Scenes Video

admin — Thu, 06 Jan 2011 22:49:01 +0000

The Agenda tradeshow kicked off today. The Agenda trade show was the kickoff point for many of the hottest streetwear brands today. Just as it’s early 1990′s predecessor the 432F gave brands like Tribal, FreshJive, HAZE, Echo, PERVERT, ConART, and OBEY a place to showcase their developing brand and creativity. Just like the 432F, Agenda was created out of frustrating battle of creativity and culture trying to compete with money and marketing. It’s the classic battle between young and the old, mainstream vs. Counterculture. Agenda is getting pretty big and popular, you might even say mainstream. It will be interesting to hear what innovators of the next creative movement will say about The Agenda TradeShows and it’s impact in 3 to 5 years from now.

Our Friends over at Hypebeast did a little video peace that gives us a glimpse into the creation and motivation for the Agenda trade show. They interview Agenda founder Aaron Levant and follow his around as he prepares for Agenda TradeShows in Los Angeles, New York and Tokyo.

Video Via: Hypbeast.com

DJ Clark Kent + Lafayette Collection Capsule Photoshoot

admin — Wed, 22 Dec 2010 17:59:05 +0000

Here a behind the scenes look at a photo shoot photographer Jonathan Mannion did for Japanese streetwear brand Lafayette. The photo shoot feature their collaboration with hip hop pioneer DJ Clark Kent. Lafayette plans to release the Lafayette X DJ Clark Kent Capsule early 2011. The Capsule will feature a New Era 59FIFTY fitted cap and a stadium jacket which pay tribute to Lafayette’s 7th Anniversary.

Info Via: Jonathan Mannion

Upper Playground Holiday 2010 Beanies

admin — Fri, 12 Nov 2010 17:35:16 +0000

Upper Playground releases their Holiday 2010 Beanies they come in various styles and colorways the collection features the ‘Emmit‘, ‘Mickey‘, ‘Gershon‘ and ‘Alabama.’ Each feature stretchable knit material and ski-style poms at the peak, are available in two style specific color-ways. A available at the Upper Playground store and online.

A Bathing Ape x Champion Sweatshirt

admin — Thu, 11 Nov 2010 17:07:27 +0000

A Bathing Ape collaborated with Champion drop their latest sweatshirt endever. The sweatshirt features the flagship Bape logo on the front center and each of the brand’s logos on the left sleeve. It comes in two basic colorways: navy blue and grey. They are available both online and at Bathing Ape Stores worldwide.

10Deep Pop-Off Shop Los Angels 11/12/2010

admin — Fri, 05 Nov 2010 15:54:54 +0000

10.Deep is doing it big in celebration of their fifteenth anniversary! They are bring the love to the west coast by opening their first Pop-up shop in Los Angles. I repeat this is their first ever Pop-up and they chose the “City of Angels.” The self-titled POP-OFF SHOP opening event is Friday, November 12th. starting at 7pm, THE POP-OFF SHOP will host the worldwide premiere offering of the Holiday 2010 collection at retail – marking the first of several rolling events that will include special exclusive product releases and the release of 10.Deep’s latest mixtape.

When: 7pm Friday, November 12th.

Where: Hall of Fame 449 N. Fairfax Ave. Los Angeles CA 90036