CHECK OUT HIS MUSIC HERE.

The Street-Wear culture suffered a great loss this week.

L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment.
Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 year old was suffering from any medical condition.

Jonas  founded Lifted Research Group with his partner,  Robert Wright  in 1999. The company became profitable by 2002, and made its first $1 million in 2000 and by 2006, LRG had annual sales of $150 million and was named by #5 on Entrepreneur magazine’s list of that year’s 500 fastest growing companies.
Jonas had a major  influence on the modern urban street-wear fashion industry and culture.  He will be greatly missed.

Jonas grew up in a multicultural family that included eight siblings, seven of whom, including him, were adopted. He is survived by his mother, father, son, fiance and seven brothers and sisters.
Our condolences go out to Bevacqua family.

Our Friends over at Hypebeast did a little video peace that gives us a glimpse into the creation and motivation for the Agenda trade show. They interview Agenda founder Aaron Levant and follow his around as he prepares for Agenda TradeShows in Los Angeles, New York and Tokyo.

Video Via:  Hypbeast.com

NEXUSVII  and New Era pay tribute to one of the most iconic figures in politics, Cuban revolutionary Che Guevara. The New Era 59Fifty is a 2009 take on the rebel   revolutionary signature beret with the Cuban flag embroidered on the side panel and a Red star in the back. The under bill features his full name Ernesto Che Guevara  embroidered black cursive. This is a hot piece!

This fitted is available  at www.deepinsideinc.com.

Info Via: Hypebeast

Mos Def Listening party. Listen to exclusive new tracks from Mos Def new Album.

Saturday May 16th. 3:00pm -7:00pm @ UNION 110 S La Brea Ave Los Angeles Ca 90036

Opening reception is Saturday April 25th at 7PM PST.
A special limited-edition pendant featuring ‘Egg Man’ will be sold exclusively through the tylerspencer studio for $60 day of event. and then online starting Sunday April 26th at 11AM PST at www.tylerspencer.com

Event location TYLERSPENCER STUDIO 3362 Glendale Blvd. Los Angeles, CA 90039

In addition to the installation, a special after party will be happening that night featuring some very special guests.

AFTER PARTY LOCATION INFO HERE: OPENBARONLINE.COM

Bobbito Garcia will speak at Carnegie Mellon University on April 6th, 2009. Bobbito will discuss the undeniable impact sneakers have had in the cultural landscape emanating from Hip-Hop and sports as it eventually became the pop icon it is now. Bobbito Garcia’s “Where’d You Get Those?” serves as Sneakerology 101’s official textbook. The hour long lecture is open to the public and starts at 4:00 pm, April 6th at the McConomy Auditorium.

Carnegie Mellon University Lecture Series: Where’d You Get Those
McConomy Auditorium @ Carnegie Mellon University
5000 Forbes Ave
Pittsburgh, Pennsylvania 15230
Info Via: Hypebeast.com

As we all know by now (via the internet.) Mr. West Rocked the stage at SXSW in Austin TX.  Yes Kanye West performed a “Not So Secret Show” at the Levi’s/Fader Fort event on Saturday.  Thanks to the internet a frenzied buzz and rumors;  all of SXSW was on a Kanye search.

On Saturday all the rumors were put to rest. Kanye and his entourage hit the Fader Fort stage accompanied by two DJ’s a guitarist, bassist, and drummer,  During his Levi’s/Fader Fort takeover Kanye brought Common and Erykah Badu onstage and busted a few freestyle flows.  Common and Erykah put the smash down with a fresh rendition of Common’s track  “The Light.” One of the highlights was when Kanye and Kid Cudi performed a  remix of “Day and Night.”  He closed out his set with a group version of “Love Lockdown.” Check out the Video of the live performance above.