Here's a preview look at the Freshjive 2011 Holiday Collection, starring Hodgy Beats and Left Brain of OFWGKTA and Mellowhype. The photos for this look book were taken in the alley behind the Freshjive factory, with some special guests—a wheelchair handicapped homeless man, his girl,a naked chick in the see-through body bag, and a streetwalker ...

TRADITION IS HAVING A HUGE IN-STORE Black Friday sale. They have a lot of NEW apparel and accessories from The Hundreds, Diamond Supply, and other brands which is all 30% off! There is also $10 boxes of tees from Pros & Cons and more. All Snapback hats 40% off and All shoes 50% off! Don't ...

Join The Los Angeles Sneaker Community for a day To unite with some of LA's finest sneaker heads Check out collector/connoisseur exhibits from FRANALATIONS, AFROKIX, ESCO, NELL BX, SNEAKER SENSEI & MORE. Also Live Sneaker Inspired Art from R E E of SN'EADS. BUY/SELL/TRADE MUSIC ALL DAY FOOD CAR WASH OUT BACK JUST COME KICK IT! And Free giveaways! DON'T FORGET! Give back by bringing any old ...

Tradition just got in the latest Mitchell & Ness X Hall Of Fame official collaboration.  Check out these upside down LA Lakers and Miami Heat snapbacks. They are available now in a limited run, scoop them now while you can. MORE INFO HERE

The Street-Wear culture suffered a great loss this week. L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment. Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 ...

Nike’s Air Max CB34 dropping, gett'em while you can.  Air Max CB34 these feature "Barkley Erra" Phoenix Suns colorway with White leather upper and black, orange and varsity purple touch accents. Check for these joints through select Nike retail accounts

As part of the May releases Nike will drop a new colorway for the Blazer Low. The overall design will remain the same but they have spiced  up the color Blazer Low "Tangy" features terracotta-colored suede upper with teal blue accents, a branded tongue tab and teal blue swoosh.

TRADITION just got in some new tees from Group Fly. The brand based out of Oklahoma. The brands philosophy is we'd rather FLY trying to be kings, than DIE being average. They also have a threeway collab with Tradition X Group Fly X Jabee that just dropped. Check'em out. TRADITION - Ventura 518 E Main St Ventura, CA ...

Here at look at the 2011 Jordan V.2 Grown lineup. The early 2011 Jordan V.2 Grown releases will feature subtle neutral toned uppers with contrasting vibrant colored soles. So far the color schemes we have seen so far are the Grit/Volt-Team Orange(neon-green), Black/Violet-Spark, Matte Silver/Chlorine Blue and Grown Smoke/Team Orange.

Here is a look at the latest Nike hybrid. It's the "Air Force 1 Duck Boot." Don't know, this one is kind of suspect? Not sure if the will work in all area's. They could definitely catch on the Midwest or East coast and Maybe even Portland, Seattle, and Denver. The Air Force 1 Duck Boot ...