Come hang out with cool dance party people at BPM Magazine and dance while you shop.  The event will be held at the Original Penguin Store in "The OC" (Orange County).  This event is sure to be off the hook. It will feature 30% off the entire store, a Wii Bowling contest with cool prizes ...

Undefeated is socking it to 'em for spring 2009.  They have stepped into the sock game. Well, kind of? They will soon be releasing a collection of socks for spring. The Socks come in three lengths, and three colorways. Each of the socks are available in black, white, or monotone grey and feature the undefeated ...

The Billionaires Boys Club Seem to have grown up.  With the latest release of their Spring Summer 2009 collection the BBC has matured a bit.  Don't get me wrong the still have the usual pieces such as graphic tees and windbreaker hoodies. The new Spring Summer 2009 collection also introduces some grown up looking blazer style ...

Maureen “Ma Dukes” Yancey, the mother of the late James “J Dilla” Yancey, is currently battling lupus; the same disease that took her son’s J Dilla's life in 2006. In remembrance of J Dilla the crew over at Stones Throw Records have teamed up with designer Parra to create a t-shirt to raise money for ...

LA/NYC based Mini boutique mall branded shop-in-shop Opening Ceremony has finally caught up with technology and launched a new website  along with an online store. They will be offering their in-house private label collection as well as other exciting brands that they carry in their NYC and Los Angeles stores. Check it out here: Opening Ceremony

This Wed. Feb. 18. at the Magic Tradeshow out in Vegas WESC Presents Pase-Rock along with Smoke L.E.S  WeSC teamed up  with the folks at Karmaloop, Karmaloop TV and Cobrasnake to get the party stared  at Sportsbook Bar & Grill, at The Palazzo.  Pase Rock Will be rocking the turntables and Ron from Cobra Snake, ...

Casio collaborated with Asian Hong Kong brand Subcrew to create the Unity G-Shock watch. They designed four unique colorways one for each of the four unity stores. The watches come in the always cool looking G-Shock can and will be available exclusively at Unity Stores  located in Taiwan, Shang Hai, Guang Zhou, and Chang Sha. ...

Nike recently released another retro styled shoe from their vault.  The "Air Dig" was made solely  as a Women's performance volleyball shoe (explaining the it’s nickname).  Originally released in 1991 the Air Dig features a cross-trainer-esque profile and employs characteristics such as a gum sole and adjustable lacing with the liberal use of mesh.  The ...

The Chaser and Everybody Mid models first release for ALIFE in the 09 Spring 2009 collection. The Chaser takes it esthetics from a New Balance style running silhouette and comes in 2 colorways, Purple and Green. They are a pretty straightforward design shoe.  The Everybody Mid's are available in 3 colorways; Green, Orange, and Purple.  ...

The Zoom Toki Lux is a cross-hybrid getting it's Chukka inspired aesthetics from  both the Nike Zoom Sabaku and the Nike Blazer.  The Zoom Toki Lux  comes in 3 basic colorways. The first two colorways  will be Black and Medium Brown; and will be available exclusively at ALIFE (NYC), Bodega (Boston), Darkside (San Francisco), DQM ...