CHECK OUT HIS MUSIC HERE.

The Street-Wear culture suffered a great loss this week.

L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment.
Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 year old was suffering from any medical condition.

Jonas  founded Lifted Research Group with his partner,  Robert Wright  in 1999. The company became profitable by 2002, and made its first $1 million in 2000 and by 2006, LRG had annual sales of $150 million and was named by #5 on Entrepreneur magazine’s list of that year’s 500 fastest growing companies.
Jonas had a major  influence on the modern urban street-wear fashion industry and culture.  He will be greatly missed.

Jonas grew up in a multicultural family that included eight siblings, seven of whom, including him, were adopted. He is survived by his mother, father, son, fiance and seven brothers and sisters.
Our condolences go out to Bevacqua family.

King magazine revealed their latest is cover featuring Amber Rose.  The King Magazine July/August issue is said to contain a exclusive interview with Amber Rose, in which she addresses the public scrutiny over her relationship with Wiz Khalifa, and moving on from Mr. West.

According to XXL, Rose directly addresses Kanye West when answering a question about her public relationship with Wiz.

She also talks about last months Coachella drama. Rumors swirled around that Wiz and Kanye had a confrontation backstage regarding West flipping a lyric while performing “Stronger”, and aimed it at Rose.

Drama, Drama, Drama!
The good thing is Amber looks tight as hell.
The Magazine hit stands May 31st.

Our Friends over at Hypebeast did a little video peace that gives us a glimpse into the creation and motivation for the Agenda trade show. They interview Agenda founder Aaron Levant and follow his around as he prepares for Agenda TradeShows in Los Angeles, New York and Tokyo.

Video Via:  Hypbeast.com

The ALIFE Slow Roast Records Showcase is a month-long, 5-city, in-store DJ tour event featuring DJ Craze, Kill the Noise, Klever and select local hometown DJ’s from each city.

The Showcase tour is sponsored by Traktor. They make professional DJ software and equipment.
The tour will feature in-store DJ performances, product give-aways, a chance of winning one of 5 Traktor DJ setups.
Limited edition Alife x Slow Roast tour t-shirts will be Available at each in-store event.

There is also a  “Tuff as Nails Part II” Remix contest.

Below are the dates and the remix contest information.

The ALIFE SLOW ROAST RECORDS SHOWCASE:

AUGUST 28TH
> COMPLETE / AUSTIN
with CRAZE, KILL THE NOISE, KLEVER and BIRD PETERSON
1904 Guadalupe St Ste C, Austin, TX
TEL: 512 473 8244

SEPTEMBER 17TH
> WISH / ATLANTA
with CRAZE, KILL THE NOISE, KLEVER and 12TH PLANET
447 Moreland Ave, Atlanta, GA
TEL: 206 851 1150

SEPTEMBER 18TH
> SHOE GALLERY / MIAMI
with CRAZE, KILL THE NOISE, KLEVER AND 12TH PLANET and SENOR STEREO
244 NE 1st Avenue, Miami, FL
TEL: 305 371 2063

SEPTEMBER 24TH
> PRIMITIVE / ENCINO
with CRAZE, KILL THE NOISE, KLEVER and CAMOUFOS
17060 Ventura Blvd. Encino, CA
TEL: 818 479 7171

SEPTEMBER 25TH
> ST. ALFRED’S / CHICAGO
with CRAZE, KILL THE NOISE, KLEVER and ZEBO
1531 North Milwaukee Avenue, Chicago, IL
TEL: 773 486 7159

Tuff as Nails Part II” Remix Contest
AM Only and Slow Roast Records are excited to announce the official “Tuff as Nails Part II” Remix Contest, a chance for one lucky producer to get their work noticed by some of the best DJs in the business.

Remix materials for Klever and Kill the Noise’s track “Tuff as Nails Part II” will be up for download by AM Only.
Producers will have three weeks to make most original mix they can come up with. Finalists will be hand-picked by Slow Roast Head Honchos Kill the Noise and Craze themselves.
The Remix winner will receive:
• a Traktor Maschine from Native Instruments
• a Meet & Greet with Craze, Kill the Noise, and Klever
• 2 VIP Tickets to a Slow Roast Showcase near you.
• a Slow Roast Merch Package including limited edition T-Shirts, stickers, cd’s, etc.
The winning remix will be featured on slowroastrecs.com & on the upcoming iTunes Hogcast.
Slow Roast Showcase “TUFF AS NAILS PT. II” Remix Contest

Now A good time to get your grimy little hands on some fresh threads at a good price.

Crooks&Castles.com

Here is your chance to live like a rockstar, super star athlete or baller a hip hop mogul and brag that you got some custom gear from NIKE. The NIKE AW77 customization truck is in LA giving you a chance to get your customize on. The truck will be stationed out in front of the Montalban Theater from 12pm to 6pm Oct. 10th., Oct. 17th. Oct. 24th., Oct. 31st., and it will offer a unique opportunity to customize Nike’s iconic hoodies in person.

When: 12pm to 6pm Oct. 10th., Oct. 17th. Oct. 24th., Oct. 31st.
Where: The Montalban Theater 1615 Vine St. Hollywood CA 90028

NEXUSVII  and New Era pay tribute to one of the most iconic figures in politics, Cuban revolutionary Che Guevara. The New Era 59Fifty is a 2009 take on the rebel   revolutionary signature beret with the Cuban flag embroidered on the side panel and a Red star in the back. The under bill features his full name Ernesto Che Guevara  embroidered black cursive. This is a hot piece!

This fitted is available  at www.deepinsideinc.com.

Info Via: Hypebeast