Here’s a preview look at the Freshjive 2011 Holiday Collection, starring Hodgy Beats and Left Brain of OFWGKTA and Mellowhype. The photos for this look book were taken in the alley behind the Freshjive factory, with some special guests—a wheelchair handicapped homeless man, his girl,a naked chick in the see-through body bag, and a streetwalker named Nene.

The Freshjive 2011 Holiday collection features winterknit sweaters, sweaterknit pants, heavyweight chino pants, custom knitted sweatshirts, fleece blazers, graphic tees, and a wool bomber.  Reserve Now Online @.

TRADITION IS HAVING A HUGE IN-STORE Black Friday sale. They have a lot of NEW apparel and accessories from The Hundreds, Diamond Supply, and other brands which is all 30% off! There is also $10 boxes of tees from Pros & Cons and more. All Snapback hats 40% off and All shoes 50% off! Don’t miss out on all these deals. Doors will open at 11/25/2011 10:30 am sharp and we will close at 7pm 11/25/2011. ABSOLUTELY NO HOLDS ON ANYTHING!

CHECK OUT HIS MUSIC HERE.

The Street-Wear culture suffered a great loss this week.

L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment.
Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 year old was suffering from any medical condition.

Jonas  founded Lifted Research Group with his partner,  Robert Wright  in 1999. The company became profitable by 2002, and made its first $1 million in 2000 and by 2006, LRG had annual sales of $150 million and was named by #5 on Entrepreneur magazine’s list of that year’s 500 fastest growing companies.
Jonas had a major  influence on the modern urban street-wear fashion industry and culture.  He will be greatly missed.

Jonas grew up in a multicultural family that included eight siblings, seven of whom, including him, were adopted. He is survived by his mother, father, son, fiance and seven brothers and sisters.
Our condolences go out to Bevacqua family.

King magazine revealed their latest is cover featuring Amber Rose.  The King Magazine July/August issue is said to contain a exclusive interview with Amber Rose, in which she addresses the public scrutiny over her relationship with Wiz Khalifa, and moving on from Mr. West.

According to XXL, Rose directly addresses Kanye West when answering a question about her public relationship with Wiz.

She also talks about last months Coachella drama. Rumors swirled around that Wiz and Kanye had a confrontation backstage regarding West flipping a lyric while performing “Stronger”, and aimed it at Rose.

Drama, Drama, Drama!
The good thing is Amber looks tight as hell.
The Magazine hit stands May 31st.

As part of the May releases Nike will drop a new colorway for the Blazer Low. The overall design will remain the same but they have spiced  up the color Blazer Low “Tangy” features terracotta-colored suede upper with teal blue accents, a branded tongue tab and teal blue swoosh.

TRADITION just got in some new tees from Group Fly. The brand based out of Oklahoma. The brands philosophy is we’d rather FLY trying to be kings, than DIE being average. They also have a threeway collab with Tradition X Group Fly X Jabee that just dropped. Check’em out.

TRADITION – Ventura
518 E Main St
Ventura, CA 93001
TRADITION- Westlake
3188 E Thousand Oaks Blvd
Thousand Oaks, CA 91362