The Luxur and the Mandalay Bay Resort and Casino, both in Las Vegas, are taking full advantage of the NBA All-Star game being played in Vegas this weekend. Each hotel erected massive ads for two recognizable brands that feature NBA spokesmen: Dwyane Wade for T-Mobile, and Kevin Garnett and Dwight Howard for adidas.
T-Mobile placed a 250′ high by 225′ wide ad on Mandalay Bay — the largest sports ad in history, according to Elite Media, which brokered the deals for both big-baller spots. Adidas placed a trapezoid-shaped ad occupying 42,825 square feet on the Luxor.
By Amy Corr