Fashion designer Alexander Wang enlisted 21 other cutting edge musicians, models and artists to be a part of the visual aesthetics of his Spring/Summer 2016 â€œWANGSQUADâ€ campaign. The campaign includes massive swagg artist like Travi$ Scott,Â Alice Glass,Â CL,Â iLoveMakonnen, Vic Mensa, and Baauer. The â€œWANGSQUADâ€ campaign kicked off this week through their Instagram accounts along with a video featuring pics taken by photog Steven Klein. Baauerâ€™s Future and Pusha T-assisted track entitled â€œKung Fuâ€ serves as the soundtrack to the visual, video. The seasonâ€™s collections will be released throughout March exclusively through social media channels.
Wang says the campaign is all part of changing the game. â€œThereâ€™s this kind of traditional idea of doing what weâ€™ve previously done,â€ he told Vogue, â€œwhich is shoot a campaign, do the full 10 images that you place in magazines, then you do a leak, and then it comes out online and people see it for maybe about two, three days, and then by day four itâ€™s on to the next thing.
Info Via Vogue.