Fashion designer Alexander Wang enlisted 21 other cutting edge musicians, models and artists to be a part of the visual aesthetics of his Spring/Summer 2016 “WANGSQUAD” campaign. The campaign includes massive swagg artist like Travi$ Scott, Alice Glass, CL, iLoveMakonnen, Vic Mensa, and Baauer. The “WANGSQUAD” campaign kicked off this week through their Instagram accounts along with a video featuring pics taken by photog Steven Klein. Baauer’s Future and Pusha T-assisted track entitled “Kung Fu” serves as the soundtrack to the visual, video. The season’s collections will be released throughout March exclusively through social media channels.
Wang says the campaign is all part of changing the game. “There’s this kind of traditional idea of doing what we’ve previously done,” he told Vogue, “which is shoot a campaign, do the full 10 images that you place in magazines, then you do a leak, and then it comes out online and people see it for maybe about two, three days, and then by day four it’s on to the next thing.
Info Via Vogue.