Chicago rapper Common will officially launch his new Soji line of hats on Wednesday (Jan. 23) in New York.
Common, along with invited guests Jamie Foxx, Alicia Keys, Jeremy Piven and others, will preview the high-end hats, which will be sold exclusively at La Coppola Storta stores, a trendy retailer with locations in Palermo, Roma, Firenze, Bologna, and New York City’s SOHO district.
The rapper also explained how the high-end hat line received its unique name. “[Soji] is my next door neighbor’s name and I love that name,” Common revealed.
Common, born Lonnie Rashied Lynn, is also preparing for his first major theatrical release as the character “Sir Ivy” in the Mob movie Smokin Aces, which is due out Jan. 26 and stars Ray Liotta, Alicia Keys, Andy Garcia and Jeremy Piven.
In addition to finishing his seventh album Finding Forever, Common is also starring in the upcoming film, American Gangster, which stars Denzel Washington, Russell Crowe, RZA, T.I., John Ortiz and others.