Street Wear Loses A Genius – Jonas Bevacqua Passes Away.

Jonas Bevacqua found dead

The Street-Wear culture suffered a great loss this week.

L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment.
Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 year old was suffering from any medical condition.

Jonas  founded Lifted Research Group with his partner,  Robert Wright  in 1999. The company became profitable by 2002, and made its first $1 million in 2000 and by 2006, LRG had annual sales of $150 million and was named by #5 on Entrepreneur magazine’s list of that year’s 500 fastest growing companies.
Jonas had a major  influence on the modern urban street-wear fashion industry and culture.  He will be greatly missed.

Jonas grew up in a multicultural family that included eight siblings, seven of whom, including him, were adopted. He is survived by his mother, father, son, fiance and seven brothers and sisters.
Our condolences go out to Bevacqua family.

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