Denim isn’t automatically what you think of when it comes to cutting edge design, but jeans superbrand G-Star is making a stand against such assumptions by taking a stand at Tokyo Designer’s Week this year.
(Oct. 31- Nov. 4)
Showcasing at an international design platform might seem like a bizarre move but the brand is keen to prove that the craftsmanship it prides itself on is a universal principle, regardless of the design discipline.
info via: G-Star Raw