On February 25th, Nike officially announced their collaboration with all American denim brand, Levi’s.
This project called “23 /501” will include limited edition items including sneakers, denim, t-shirts, caps and more. The package will be available only in 23 “markets” starting March 1st. Here is the official press release.
BEAVERTON, Ore. & SAN FRANCISCO–Feb. 25, 2008–Today, Jordan Brand, a division of NIKE, Inc., and blue-jean originator Levi Strauss & Co., announced distribution plans for their limited-edition, co-designed collection, known as 23 / 501.