Here's a preview look at the Freshjive 2011 Holiday Collection, starring Hodgy Beats and Left Brain of OFWGKTA and Mellowhype. The photos for this look book were taken in the alley behind the Freshjive factory, with some special guests—a wheelchair handicapped homeless man, his girl,a naked chick in the see-through body bag, and a streetwalker ...

TRADITION IS HAVING A HUGE IN-STORE Black Friday sale. They have a lot of NEW apparel and accessories from The Hundreds, Diamond Supply, and other brands which is all 30% off! There is also $10 boxes of tees from Pros & Cons and more. All Snapback hats 40% off and All shoes 50% off! Don't ...

Tradition just got in the latest Mitchell & Ness X Hall Of Fame official collaboration.  Check out these upside down LA Lakers and Miami Heat snapbacks. They are available now in a limited run, scoop them now while you can. MORE INFO HERE

The Street-Wear culture suffered a great loss this week. L-R-G C0-Founder Jonas Bevacqua was found dead at his Laguna Beach home.  The cause of his sudden death is unknown at the moment. Members of his family found his body at around 11 a.m. in the morning.
Authorities have ruled out homicide, and there is no indication that the 34 ...

Black Scale designer Rob gives us a sneak peek into a few  2011 Cut N Sew  pieces.  Like most streetwear brands after one or two season, they are start to grow up and grow their line and designs. Video Via: Hypebeast.tv Photo: swagsyndicate.com

The Agenda tradeshow kicked off today.  The Agenda trade show was the kickoff point for many of the hottest streetwear brands today. Just as it's early 1990's predecessor the 432F gave brands like Tribal, FreshJive, HAZE, Echo, PERVERT, ConART, and OBEY a place to showcase their developing brand and creativity.  Just like the 432F, Agenda ...

Here a behind the scenes look at a photo shoot photographer Jonathan Mannion did for Japanese streetwear brand Lafayette.   The photo shoot feature their collaboration with hip hop pioneer DJ Clark Kent. Lafayette plans to release the Lafayette X DJ Clark Kent Capsule early 2011. The Capsule will feature a New Era 59FIFTY fitted ...

Upper Playground releases their Holiday 2010 Beanies  they come in various styles and colorways the collection features the ‘Emmit‘, ‘Mickey‘, ‘Gershon‘ and ‘Alabama.’ Each feature stretchable knit material and ski-style poms at the peak, are available in two style specific color-ways. A available at the Upper Playground store and online.

A Bathing Ape collaborated with Champion drop their latest sweatshirt endever. The sweatshirt features the flagship Bape logo on the front center and each of the brand’s logos on the left sleeve. It comes in two basic colorways: navy blue and grey. They are available both online and at Bathing Ape Stores worldwide.

10.Deep is doing  it big in celebration of their fifteenth anniversary!  They are bring the love to the west coast by opening their first Pop-up shop in Los Angles.  I repeat this is their first ever Pop-up and they chose the "City of Angels."   The self-titled POP-OFF SHOP opening event is Friday, November 12th. ...