Prada Unveils Colorful New Art Installation NYC Store

Prada’s seasonal revamp in its stores has continued with the display of a new installation in its New York store. The Broadway Epicenter space showcased Dialogic, which consisted of backlit film stills and frames and allowing these singular frames to create a disjointed narrative all of its own. The last time Prada collaborated explicitly with an artist was a tremendous success, as the brand’s collaboration with Christophe Chemin flew off the shelves and quickly entered grail status.

The installation is part of Prada’s ongoing love affair with the arts – the brand regularly uses actors such as Dane DeHaan to front its campaigns and hiring director David O. Russell to create a short film for the company.

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Source: hypebeast

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