After over a years of major label courting from Interscope, Sony, Warner Bros, Atlantic and Universal, Minneapolis indie Hip Hop powerhouse Rhymesayers Entertainment and Atmosphere have opted to sign with WMG. Rhymesayers Entertainment signed a deal with Warner Music Group’s Independent Label Group allowing this core entity in independent and/or alternative hip hop to:
utilize various aspects of ILG’s extensive network of sales, promotion and marketing resources to further promote its stable of cutting-edge artists. WMG’s Alternative Distribution Alliance (ADA) will primarily handle distribution with select titles being distributed by WEA Corp.
According to a quote from Rhymesayers’ Brent Sayers, the possibility also exists to “upstream artists to a WMG label while still playing an integral role in the artists’ career.”